Gold in exchange for steel

Excitement reigns in the quaint office of Capital A this morning. Firearms of the Fur Trade: The Encyclopedia of Trade Goods, Vol. 1, a book we worked on for an extended period of time, won Gold for the 2012 Independent Publisher’s Book Award reference category. Dr. James A. Hanson and Dick Harmon did an excellent job writing and compiling the book before we put our skills to work.

Page spread of Firearms of the Fur Trade.

The 584-page book includes approximately 1,500 illustrations. Ariane began working on the book in May of 2009. In anticipation for the increased workload, Ariane hired me that fall to process the photos. I resampled the dpi, changed colors from RGB to CMYK, and set the endpoints to make sure no photo was too dark or too light. Typically, the photos of the firearms were slanted or attached to one another, so I spent tedious amounts of time separating guns, making sure their lines were straight, and getting rid of any unwanted background color.

When I started, Ariane had the galleys completed, so I was able to place the illustrations in the appropriate chapters, fulfilling all preparatory steps that needed to be accomplished. We finished our process and sent the book to the printer after eighteen months of editing and design.

The book may be purchased for $135.00 at the Museum of the Fur Trade’s website.

Page spread of Firearms of the Fur Trade.

Book Info:

© 2011, Museum of the Fur Trade, Chadron, Nebraska

ISBN 978-0-912611-18-1

Library of Congress Control Number 2010921749

Printed in China by RR Donnelley & Sons Company

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More Pantone!

“A good navy,” says a French woman with short blonde hair, “is going to fulfill the role that black used to fill, because black is now launching into another dimension.”

Continuing our Pantone-related postings over the last few months, this time with an article from Slate, “Sneaking into Pantone HQ: How color forecasters really decide which hue will be the new black,” by Tom Vanderbilt.

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Heath Ceramics house numbers

Neutra 1 by Heath Ceramics

I wish these amazing new house numbers from Heath Ceramics would work on my house! The black backgrounds would go marvelously with my white house’s black trim. The fonts used were developed by House Industries, a font foundry with many mid-century-style typefaces, including Eames and Neutra (which comes with lots of variations–it’s a really nice, full set), which are used on the house numbers.

I have three beautiful pieces from Heath–a green vase and blue salt-and-pepper shakers–gifts from my excellent friends, who also appreciate Heath’s dedication to their craft. Hopefully a trip to their factory in Sausalito will be in store on my next visit to the Bay Area.

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We work behind the scenes.

I was surprised and delighted to see a mention of one of my projects in the latest issue of the University of Montana’s alumni magazine. (I graduated from UM in 2001.) An Archaeology of Desperation: Exploring the Donner Party’s Alder Creek Camp includes writing from Will Bagley, who is one of my favorite western authors and a frequent collaborator, and Kristin Johnson, who wrote a couple of fantastic articles on the Donner Party when I was the editor of Overland Journal. Our role was limited to the typesetting, but it was a fairly complex job, with lots of tables and illustrations. The cover image is an old New Yorker image—a neat illustration of a microscope trained on a snow-covered trail.

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Fine books

From the New York Times:

Some things seem to designed to do their jobs perfectly, and the old-fashioned book is one. What else could be quite as efficient at packaging so many thousands of words in a form, which is sufficiently sturdy to protect them, yet so small and light that it can be carried around to be read whenever its owner wishes?

Indeed!

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An afternoon of history with a Spanish professor

As she answered the phone, all that could be heard was a dog barking, followed by a breathless “hello?” Laughing, she apologized as she took care of the dog and returned to the call, lively in every word and excited for the interview. Rose Marie Beebe is a renowned Spanish professor and exceptional editor, and she knew how to make a nervous interviewer feel comfortable. Quite the combo.

Cover for La Mezcla.

“I was so thrilled with the work on the two magazines!” she said, referring to La Mezcla and Nuevos Caminos, the Spanish publications we produced last fall (which I wrote about here and here.

Not only was Rose Marie pleased, but she said her students delighted in them as well. “The kids held them as if they were some kind of archival documents,” she said. “They turned the pages as if they were wearing gloves.”

Rose Marie made sure she spoke of how much she enjoys working with Capital A Publications, praising Ariane for her accuracy and attention to detail. She admitted that one reason why she wanted to do the Spanish magazines was because it would give her the chance to work with Ariane again.

“The quality of the design, it’s Ariane,” she said. “I knew it would end up like that!”

Cover of volume 22, no. 1, 2005.

Before producing La Mezcla and Nuevos Caminos, Ariane had the chance to work closely with Rose Marie on a number of publications. The Boletín: The Journal of the California Mission Studies Association, was the first, a design project started at the Arthur H. Clark Company.

“That journal was my dream,” said Rose Marie. “I always wanted to publish a scholarly journal, and with the Boletín I was able to do that.”

The journal ran for ten issues before coming to an end. Rose Marie likened the Boletín to what she accomplished with her Spanish class. She talked of how it was so awesome to see her students really jazzed about writing.

“I wanted them to have something to hang on to,” Rose Marie said.

Cover of volume 25, no. 1, 2008.

Concerned with the students getting bored, she looked at the magazines as something to persuade students to really work hard and look forward to an end result.

“I thought if they were going to be critiquing one another’s work, they might invest themselves in it and try to take more pride,” Rose Marie said. “It really worked.”

Twice a week for two hours at a time, her students worked hard on essays, ads, and anything else they wanted to include in the publication. She described the laughter that surrounded her in the classroom, not because students were messing around or not working with a purpose, but because they were truly enjoying the writing process.

Cover of Nuevos Caminos.

“I take writing and publishing really, really, seriously,” Rose Marie said. “It’s a lot of work.”

Rose Marie watched as students’ Spanish improved because they had to pay close attention to what they were writing. She said she’s going to teach the class again, and she hopes the school will fund her project next time.

“Unfortunately I ended up eating the cost myself, but my husband—he’s so wonderful—he said, ‘we’ll do it this time,’” Rose Marie said. “I figured, OK, I’ll eat it and then I’ll have something to show the administration, so I can get funds in the future.” She called this strategy “proof of success.”

Though she does plan on continuing the class, she’ll be taking a year off to translate a five-volume memoir.

“I’m just smiling as I’m thinking about it,” Rose Marie said. “I love deciphering the handwriting and translating it into English.”

She said she feels like a detective sometimes, using tricks and tips she’s learned through the years.

Bilingual from the beginning

Rose Marie was born in San Jose, and has lived there her whole life. She grew up in a bilingual home as her mother is from Cuba. Her grandparents lived across the street and spoke only Spanish.

“I grew up learning Spanish, not knowing that was something some people didn’t know,” she said. “It was kind of nice.”

Rose Marie said her grandmother was her mentor, and a wonderful one at that. She taught Rose Marie how to read Spanish as well as speak the language. Rose Marie credits her grandmother for inspiring her to become a teacher.

After high school, Rose Marie attended Santa Clara University, then Stanford for her Ph.D. She was hired at Santa Clara right away when she graduated from Stanford and has been teaching since 1978.

“I really enjoy teaching and I like doing different things in class,” Rose Marie said. “I like to enjoy myself in the classroom, and they’ll [students] pick up on that and enjoy what we’re doing as well.”

In the beginning of her career at Santa Clara, Rose Marie met her husband, Bob Senkewicz. As a professor of history, Bob compliments Rose Marie very well in both their marriage and in their work. They’ve been working together since the nineties and have completed a number of books together.

“We collaborate on those two aspects [history and Spanish] and produce articles or books,” Rose Marie said. “We’ve moved into one another’s field through the years.”

Rose Marie said she believes they are a great pair. Bob speaks fluent Spanish, and she knows much more about history since working with him. She giggled when she admitted that Bob cannot get past a New York accent while speaking Spanish.

Previous collaborations

We also worked with Rose Marie on a collection of essays from a presentation that was given at the Santa Barbara Mission Archive–Library. The essays present new scholarship that is being done on Junípero Serra, a priest who was negatively portrayed because of his mistreatment of Indians.

Cover of "To Toil in that Vineyard of the Lord": Contemporary Scholarship on Junípero Serra.

“We’re trying to use primary source documents and let those words speak for themselves,” Rose Marie said. “He maybe didn’t always have a favorable view, but we’re trying not to be biased.”

Next Rose Marie and Bob worked on a documentary series, Early California Commentaries, that follows along the same lines as the previous essays. Their goal is to get primary documents accessible to scholars, researchers and anyone else interested in the topic. Pairing with that series is a monograph series, Before Gold: California under Spain and Mexico, which is also published by the Arthur H. Clark Company and designed and typeset by Capital A. The first volume, Vineyards and Vaqueros: Indian Labor and the Economic Expansion of Southern California, 1771-1877. The second volume, Contest for California: From Spanish Colonization to the American Conquest, is expected to be printed soon.

“We’re trying to bring out new things,” Rose Marie said. “We’re trying to be cutting edge.”

Rose Marie mentioned seeing a review for Vineyards and Vaqueros in the fall 2011 issue of Southern California Quarterly, another Capital A publication for the Historical Society of Southern California. A review of the first volume of the Early California Commentaries series, with Anza to California, 1775-1776: The Journal of Pedro Font, O.F.M., ran in the winter 2011-2012 issue of the journal as well.

Rose Marie talked about going to a reading by the curator of history of the Oakland Museum. Her voice rose in delight as spoke of how the reader quoted from two of her books. “This is so cool; this is why we do what we do,” Rose Marie said. “People can get that primary source and use it in their research.”

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A Different Era

The dust jacket of Hellstorm

Most of the books that we work on here at Capital A cover the history of the exploration and development of the western United States from about 1830 to about 1880–the Oregon-California Trail, the Battle of the Little Bighorn and the Indian Wars, the role of the Mormons, etc. We’ve done some Lewis and Clark, some California mission and pre–Spanish California works, a huge history of Los Angeles government, and others, but in general, we stick to a relatively small niche in the field of history. In the last couple of years, though, we have done a couple of books on World War II, one a reprint and one a new publication, Hellstorm by Thomas Goodrich. We’ve recently started on a third one, which will use the typeface that I wrote about here. It is our most complex book yet: 1,200 pages with lots of tables, sidebars, maps, and charts, as well as color photo sections and folding maps. It will not be released until 2013, but we’ll post some sample pages as the project gets further along–we are only at the early stages of galley proofs now!

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Library of Congress Has Us Covered

The Fall Overland Journal cover.

For the fall issue of OJ, we used another image from the Library of Congress for the cover. Since the the main article for this issue is “The Old Spanish Trail: John N. Macomb’s 1859 Expedition to the Canyonlands of the Colorado,” by Steven K. Madsen, we chose this one of Monument Valley, Arizona, by Carol M. Highsmith.

We are currently working on the winter issue and will have some progress to report soon!

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Beautiful books

The dust jacket for Dominic J. Pulera's Green, White, and Red.

Dominic Pulera, a former client (I designed his book Green, White and Red: The Italian-American Success Story a couple of years ago*), sent me a New York Times article, “Selling Books by Their Gilded Covers,” by Julie Bosman, this week. It bears an encouraging message to someone like me, who is in a business that is increasingly being encroached upon by e-books.**

The Arthur H. Clark Company, where I started my career and whose books I happily continue to work on today, built its business on rare and collectible books. As such, their books are very special: in addition to a distinctive design, they use very high-quality materials, such as acid-free paper, nice cloth or leather, and sewn bindings, so that they will not fall apart a hundred years later (literally! The company was founded in 1902.). Clark books are often put out in limited editions, bound in leather, numbered, and signed by the author, which makes them especially attractive to book collectors. I–and the company’s legions of fans–immensely appreciate this attention to detail.

A sample page of Green, White, and Red, just because I liked it so much.

I have continued using these quality materials in other books. An example is the mahogany Arrestox cloth used for the cover of Green, White, and Red–it takes foil stamping on the cover and spine beautifully and comes in a wide array of color choices, so coordinating with the colors on a dust jacket is easy. The cloth also is coated, so it resists tearing and abrading, and does not crumble with age. The book will look beautiful for decades to come (with or without the dust jacket, which don’t hold up as well)!

*This book’s cover features an image from the Library of Congress, whose collection I have previously written about here and here.

**I have no issue with e-books themselves, but rather with the publishers–Amazon, I am looking at you–who are basically selling poorly formatted, undesigned Word documents as books. I have a Kindle (bought so that I could test the e-book files that I created for another client) and definitely see the attraction, and reading designed pages is delightful. The problem, though, is the undesigned files, and the fact that there is no indication of design when buying an e-book from the Amazon store. I was disappointed to buy multiple e-books only to find inconsistent justification (both full justification and ragged right–who does that?), sporadic display fonts, and, unforgivably, widow lines. The main publisher who I do work for sells e-books that are still designed pages, in a PDF format that is low-resolution for on-screen use. Those, of course, are fantastic.

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Finalmente!

Front page of Travel section for La Mezcla.

We’ve been working with a whirlwind of Spanish the past couple of weeks. After much hard work, the files have been sent to the printer.

Santa Clara University professor Rose Marie Beebe, one of our favorite collaborators, asked us to put together a magazine-type publication of her Spanish class’s work from the fall semester. A total of thirteen students completed various works, including a travel essay, an advertisement, a book or movie review, a recipe, and a historical interview, to be included in the magazines.

We created two separate publications—La Mezcla and Nuevos Caminos. Within each publication, sections were divided by category. For example, the first section in both magazines is a travel section, as displayed above. Students provided photos to go along with what they wrote. Each section begins with a select photo or series of thumbnails and table of contents. The appearance of each section was unique, giving them a little different feel from one another while maintaining a consistent theme throughout.

A really fun portion of the work was designing the ads students had written. The things they were promoting were all very different and unique. This made playing with the layout a fun challenge. I’ll post an example later on.

No hablo español

I mentioned in a previous post the language barrier we faced. While working on this project was very fun and allowed us to get pretty creative, it was definitely a learning experience. I found it interesting that even though neither of us are fluent in Spanish, the layout and design process was not affected (besides changing the crucial hyphenation settings). It was amazing how little we needed to look up words or phrases.

El futuro

Sometime soon I hope to interview Rose Marie and get the inside scoop on the class. I’m sure she has some interesting facts about how she came up with the idea of the publication and what she hopes to accomplish by doing something of this sort for her students.

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